Yes, That's Right... Halo 3 is the Reason Your Movie Stunk

Ad Age and Portfolio.com are reporting that the success of Halo 3 is being blamed for The Heartbreak Kid flopping at the box office, among other things:

"Word is that Universal Studios Home entertainment topper Craig Kornblau sent out an internal memo citing the video game as the reason sales figures for the Knocked Up DVD were less than hoped, and even the TV ratings took a few unexplained hits that were ascribed to the addictive sweep of Halo 3."

Nice.  It couldn't have anything to do with the fact that no one really wanted to see The Heartbreak Kid, could it?  I love how people are comparing it to the weekend box office total from the previous year, where a little film called The Departed came out.  It had some box office stars that you might have heard of, and I think it might have won some awards, like the Oscar for Best Picture... can't be sure... don't quote me on that.

Anyway, I'm sure that there are some people who didn't watch TV or go to a movie that weekend because of Halo 3, but there's no way it had as much of an impact as crappy marketing and (less so) terrible reviews.  I love how studio execs love to find excuses and blame everything else other than their own organization's work.

Comments

[sir jorge]

man, i need to play more halo 3