Much like when Entourage's Aquaman won the box office title and announced it with a fake ad in the trades, Studio 60 and the Sunset Strip takes that idea and multiplies it by, oh, about 100. These pages appeared on top of yesterday's Daily Variety.
Huge props to Market My Monkey for calling these out. (You can click on the images below to see the full pages in all their glory.)
I want the show to succeed, I think we both do, but don't you think the marketing campaign has been a bit too much? I can't sign online without seeing D.L. Hughley or Brad Whitford staring back at me. I know it's a tentpole for NBC, but the all out blitz is starting to reek just a tad of desperation and/or network anxiety.
Posted by: The Jay | September 15, 2006 at 05:49 PM
I totally agree, but I always do try to make sure that I make a distinction in my head between the creative people making the show, and the marketing people who are, um, "marketing" the show.
If NBC is blitzing us with obnoxious ads, feel free to slam NBC, but don't confuse it with the content of the show (which might also be bad... but it's an unrelated issue).
Let's face it. NBC came in fourth place last year, so they are absolutely anxious and desperate... regardless of how good or bad any show might be.
Plus, remember that Studio 60 is an extremely expensive show to produce, so they need the ratings which can pump up what they charge their advertisers. Without the ratings, they literally may not be able to afford to keep this show on the air.
Posted by: Craig | September 16, 2006 at 03:03 PM