And now, back to the news...
A while back, I slammed Disney, Apple, and Bob Iger for a press release announcing that Disney had made $1 million in revenue through iTunes, without understanding the story, setting any context, and then the press just ran with that nice shiny number. After reading Frank's Glass House blog today, I guess now it's time to slam those that slammed Apple.
You may have seen articles all over the web in the last few days talking about how iTunes sales are "collapsing," based on a report from Forrester Research. Today the author, Josh Bernoff, tries to stem the media feeding frenzy with a blog post of his own, but as he says, "you can't unring the bell."
He does say in today's entry:
"Now for the record, iTunes sales are not collapsing. Our credit card transaction data shows a real drop between the January post-holiday peak and the rest of the year, but with the number of transactions we counted it's simply not possible to draw this conclusion . . . as we pointed out in the report. But that point was just too subtle to get into these articles."
Josh does say in his post that Apple has contacted Forrester, and they are "clearly upset," so the jaded cynics in all of you could say that this is Josh trying to save face with Apple... But I'll pose it to you: what do you think this response from Forrester is? A response to knee-jerk, sensational journalism? Or an analyst trying to cover his behind with a client?
And no, this has nothing to do with movies... but lazy reporting just makes me angry.
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