Don't Stop Believin'

This fascinates me.  Only 11 million people or so watched The Sopranos finale.  Yet Marc Caro reports...

"Late Thursday night, four nights after it played over the tense conclusion of the “Sopranos” finale, Journey’s “Don’t Stop Believin’ ” is No. 18 on iTunes’ Top Songs list.

Although it’s too early to get actual sales data, Nielsen BDS reports that the 26-year-old song was played on radio 178 percent more this Monday through Wednesday than over the same days last week.

“Journey’s Greatest Hits” is currently ranked No. 54 in Music on Amazon.com. (It was higher Thursday.)"

Is it me?  Or does it seem like it doesn't take that much to make a blip on the music radar these days?  I'm not saying it's easy, but it does feel like making a minor ripple in the cultural zeitgeist has a far bigger impact on today's various music charts than I would have anticipated.