This is a little older, but the Vulture Blog is reporting on Jim Hill's Media Blog that not only does Disney feel that Pixar's Ratatouille was a flop at the box office, but Pixar feels that Disney did a lame job of marketing the product.
To this, I have two things to say:
- To Pixar: Shut up. The next time you want someone to market a movie to children about a rat in a French restaurant (in a summer with Spidey, Captain Jack, Transformers, and Shrek) why don't you try it yourself?
- To Disney: Shut up. According to Box Office Mojo, the film has made over $413 million worldwide (with a production budget of $150 million). May we all have flops as disastrous as this.
I'm sure the "disapointment" comes from all the Disney Store shelves still brimming with clearance priced Ratatouille merch.
"Success" for Disney isn't just selling tickets, it's the whole package.
Hmmm...what Pixar-related toys do my kids want to play with? A cowboy, a spaceman, a cute fish, a super-hero or a rat?
If I want my kids to play with rats, I'll take 'em down to the bus depot. :)
Steve
Posted by: Steven Kirk | October 01, 2007 at 10:10 AM