It's no secret that Warner Bros. is having a bad year (Poseidon, The Ant Bully, Lady in the Water, and overall disappointment about Superman Returns), but they've done a decent job hedging their bets by getting partners to invest heavily in some of their leading losers (I'm talking about you Legendary Pictures and Virtual Studios - why are you doing this again? Remind me.)
But what I love the most about this piece is the quote from Warner Bros. President Alan Horn:
"The price of failure is high," Horn said. "It's not just the financial cost. It's reading about it in the newspaper."
I love it. It's not just that he's losing hundreds of millions of dollars (of other people's money), but also top of mind for him is that he has to read about it in the press. Oh well, at least he knows the impact of having a good PR team.
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